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Abstract:
Current literature tells web designers to determine who their primary
users are, then design the website for that group. However, in many
cases a website must serve multiple audiences with very different needs.
This article explores a few options that web designers have in creating
a website that meets the needs of multiple audiences.
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Section 1, Select an audience: Factors
used to determine audiences.
Section 2, Create separate sites: Advantages
and disadvantages of creating separate sites.
Section 3, Target main audience: Advantages
and disadvantages of creating a site for one audience, but including
information for other audiences.
Section 4, Request login:Advantages and
disadvantages of designing a site for each audience, then presenting
the appropriate site after the user logs in to identify which audience
s/he belongs to.
Section 5, Include subsites:Advantages
and disadvantages of creating subsites which will let you create individual
sites for each audience group that do not require that the user log
in.
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